The Big Idea
Every airline’s business is to fly from A to B, but often we forget the human insights in being able to jump the globe. Even for frequent flyers, it still feels like a small miracle to be able to hop on a plane and find yourself in another country, experiencing the unknown. This is what we decided to focus on – the emotional impact of traveling: meeting new people and cultures, having new experiences that create new memories, new inspiration, new business, new love. The miracle of traveling will always retain its timeless power – by bringing us together. From this viewpoint, we started crafting stories, which then became our hero film. In our film, we see people meeting new cultures, strangers becoming friends, visiting new places that create new memories together. We shot our hero film in New York, Lapland, Malaga, and Helsinki to fly the viewer around the world in one story. The storyline was modular so that we could extract smaller parts for different assets along the year.