Augenkitzel – meaning the “tickle of the eyeballs", – is a reflex we can’t control. When something moves, we snap our eyes to it, whether we want to or not. This is why we can’t ignore a bouncing email icon or a moving ad on the street. Motion has power in grabbing attention, and we have a responsibility to use it mindfully.
In an age of fragmented attention, brands need to be intentional about when to grab focus and how to guide users. When used according to best practices, motion feels like a natural part of the brand experience –seamless rather than something you have to resist. At its best, it elevates the brand experience.
3: Tell stories
Motion also holds the power to simplify complex ideas and transform them into engaging narratives. Motion gives your brand a new dimension – time.
Motion happens over time, which is a powerful design tool. Time allows ideas to unfold step by step, creating a sense of flow and progression. Whether it’s through simple animations, a full brand film or an explainer video showcasing work safety, movement keeps audiences engaged and makes messages more memorable.
“Motion gives your brand a new dimension – time.”
Storytelling through motion has other perks, too. Motion, especially combined with audio, makes content more accessible for all but especially for neurodivergent audiences. It helps simplify complex concepts and makes information easier to absorb. This broadens your reach among diverse audiences.
Conclusion
From creating a motion system to strenghtening expression and storytelling, motion is essential in modern branding. When used thoughtfully and consistently, it makes brands more dynamic, engaging, and memorable.