A Piece of Finnish Nature
Insight
ByAatos withstands the test of time
ByAatos is a Finnish design collective making sustainable everyday objects that withstand the test of time. ByAatos utilizes only domestic know-how in product design and manufacturing, from design to production. The whole activity is based on encouraging and assisting the Finnish design tradition to move forward.
Idea
Ambassador for Responsible Finnish Design
A person is involved passing, lingeringly. This idea of a person’s momentary presence, in contrary to the permanence of nature, the products of ByAatos and the collective, became the main theme.
Implementation
A timeless, nature-inspired whole
As well as the product life cycle, the design relies heavily on untamed, rugged Finnish nature and its unique shapes, tones and sensations. It takes the form of a visual image concept, where elements of nature and design create a timeless whole.
The design of the logo reflects the collective, as the single letters represent the designers as part of the community. ByAatos’ broken color scheme was inspired by the deep green coniferous forest, including a surprising accent color.
The design of the logo reflects the collective, as the single letters represent the designers as part of the community. ByAatos’ broken color scheme was inspired by the deep green coniferous forest, including a surprising accent color.
Creative Brand House