Carbon Action Portfolio

To comply with UN Sustainable Development Goals, the packaging industry faces unprecedented pressure to change.

The sustainable impact conundrum: brand owners seek breakthrough change, but piece their carbon footprint reduction from separate streams. In this reality, how can we switch the narrative from “our products” to “your opportunity”?

Your label choice becomes Carbon Action – a concrete way to minimize the carbon footprint of your packaging. From branding to externally validated impact, the label becomes the de facto action for reducing the amount of carbon in the atmosphere.

Clarity meets motion.

The airy, intuitive 3D-branding emphasizes the central USP of the industry-first packaging label line: its quantifiable emissions reductions.

The distinctive, dynamic world scales from launch films to individual motion scenes and still images across marketing and communications.