The iconic Nordic airline Finnair has worked with SEK since 1935. One of the world’s oldest continuously operating airlines and the Finnish flag carrier Finnair strategically repositioned itself as a modern premium airline. Following the new brand direction Finnair wanted to refresh their brand identity.
Our design process was directed by Finnair’s design drivers, functionality, optimism and timeless quality. Transforming the iconic, but somewhat outdated, distant and neutral brand, we brought warmth, inclusiveness and modernness to the new identity. The future-proof Finnair brand excels in digital spaces and leaves a lasting impression from your first click all the way to your experience in the aircraft cabin.