Finnair's flight experience captured in pictures
Insight
This is furniture, not aircraft seats
For its long-haul fleet, Finnair had created a cabin experience that was distinctively Nordic, distinctively Finnair, and that challenged the way aircraft cabins traditionally look like.
We drew inspiration from Finnair's visionary design concept of 'furniture, not aircraft seats,' to create imagery that evokes excitement and appeals to the tastes of modern travellers.
We drew inspiration from Finnair's visionary design concept of 'furniture, not aircraft seats,' to create imagery that evokes excitement and appeals to the tastes of modern travellers.
Idea
Smooth journeys by design
Finnair’s cabin design maximizes travel comfort and relaxation. We sought to capture the customer experience in an authentic and unpretentious way.
The photography pays homage to Nordic design aesthetics: Imagery carefully crafted down to the last detail. Deliberate choices in lighting, angles and composition. Carefully considered, minimal styling. The result looks effortless, timeless and refreshingly human.
The photography pays homage to Nordic design aesthetics: Imagery carefully crafted down to the last detail. Deliberate choices in lighting, angles and composition. Carefully considered, minimal styling. The result looks effortless, timeless and refreshingly human.
Implementation
Business Class
Finnair Business class offers a home-like travel experience with an entirely new, innovative AirLounge seat. The imagery makes use of dark colours and is atmospheric and inviting, giving this class a standout visual look and feel.
Discover the AirLounge seat
To help travellers discover all the smart features of the innovative AirLounge seat, we developed a story-based user guide video. The video is a record of "a day in the life of a traveller", from arrival to sleep.
Premium Economy
Premium Economy imagery showcases a new cabin type with more space and comfort for the customer. This class is identified by the use of medium blue, peppered with light pink touches from the Marimekko textiles used in the cabin seats.
Economy class
The Economy class depicts Finnair’s modern and sustainable travel experience with relatable and fresh imagery. We created a complete set of product images, including new images of the A350 fleet.
Walkthrough Finnair A350 cabin
Take a tour of Finnair’s redesigned long-haul cabin. We planned a route across the aircraft, stopping to celebrate the wonderfully designed space, its features, details and moodlight scenarios. The uplifting music that captures the experience in sound was specifically created for Finnair.
Featured in
Monocle
Going the distanceCondé Nast Traveler
Finnair’s New Business Class Cabin Will Bring Nordic Coziness to the Sky
Creative Brand House