It’s Keyvolution, baby!
Insight
The end of the key as we know it
We realised that ABLOY was not launching just another lock. We were witnessing the rapid evolution of the key as we know it – from mechanical to digital.
Idea
Welcome to the Keyvolution
Instead of communicating only about product features, we wanted an overarching concept that presented ABLOY’s ongoing technological development. We coined the term Keyvolution with the aim of positioning ABLOY as a leader in the digitalisation of locking.
Implementation
The Heist
ABLOY introduced the Keyvolution concept in 2020, with the launch of their new keyless ABLOY BEAT locking solution. In 2022 ABLOY wanted to expand the concept more broadly. We created a brand film that was a twist on the classic Hollywood heist film - with ABLOY’s modern, digital locking solution foiling a bank robbery. The keyvolution is disrupting industries – especially criminal ones.
Impact
Transforming Abloy as a company
“These launches were not just product launches. Instead, with the invaluable help of our marketing communications agency, we have introduced a whole new technology. We are continuing our Keyvolution theme we started a couple of years ago -– our thinking on the transformation of keys from mechanical to digital. Our new keyless solutions are the next step in this digitalisation. They are the next manifestation of Abloy Oy as a company. At the same time, the agency has enabled us to communicate our ambition to build the over 115-year-old Abloy into a modern and transformative leader in security and access management.“
-Johanna Varis, Head of Marketing, Abloy Oy
-Johanna Varis, Head of Marketing, Abloy Oy
Creative Brand House