Finnair

Tailor your journey

Finnair ancillaries are travel extras that customers can choose to personalize their journeys. We developed a visual concept for presenting these items, overseeing the artistic direction of the photoshoot.
Visual concept

Focusing on the essentials

The visuals were designed to efficiently showcase distinctions among various items, such as diverse bag types and meal sets. The modern Nordic aesthetic is communicated through minimalistic photography: clutter-free blue studio set and thoughtfully composed scenes. Movement is at core in Finnair brand, and the images capture situations with a sense of being on the move.
Design details

Adding the human touch

Introducing a human element infused the images with warmth and relatability. Nevertheless, the central emphasis remains on the physical objects.
Art direction

Presenting objects in their best light

The objects were captured in a studio, simulating the impact of natural light. The deep blue setup provides a premium backdrop for presenting the objects.
SEK logo

Tilaa uutiskirje

Oy SEK Ab
John Stenbergin ranta 2
00530 Helsinki, Finland
info@sek.fi
+358 9 695 71