The Sound of Trust
Background
Unleashing Sonic Brand
Music and sounds can create emotional connection, influencing how people experience the world. Abloy is dedicated to creating more trust in the world. That’s why we also wanted to define the sound of trust and through that create a trust-generating soundscape. Now we have discovered the audio building blocks of the sense of trust
Idea
Sonic Identity designed to activate parasympathetic nervous system
According to music theory, sounds activate the parasympathetic nervous system and thereby play a significant role in evoking feelings. In particular, the musical key of A major induces joy, reciprocated love, satisfaction, optimism and trust.
Together with the rhythm and rememberable signature melody these sound elements form a humane and timeless sonic experience that feels positive and trustworthy
Together with the rhythm and rememberable signature melody these sound elements form a humane and timeless sonic experience that feels positive and trustworthy
Implementation
Holistic Sonic Brand
The ABLOY Sound of Trust consists of a library of various sonic brand assets. These will be adapted across all brand touchpoints from marketing and communication to products and events. The collection contains a sound logo, music and themes, sounds for products and user interfaces, voice-overs as well as ambient sounds.
Creative Brand House